ASA Selects Gena Perry as WISHH Executive Directo

The American Soybean Association Wednesday announced Gena Perry as executive director of ASA’s World Initiative for Soy in Human Health program. Perry, who currently serves as project director-global strategy, will assume the new role February 28. Perry joined WISHH in 2019 as project director of WISHH’s USDA-funded Food for Progress poultry project in Ghana. Before joining WISHH, she lived and worked in West Africa for AgriCorps and 4-H Ghana. She steps into the position following Liz Hare, who was in the role since 2018 and continues to serve as a consultant to WISHH during the transition. Perry says, “I look forward to expanding our activities with U.S. soybean growers and our U.S. and international partners.” The 22-year-old WISHH organization is now working in a record 28 countries in Asia, sub-Saharan Africa and Latin America. WISHH has a strong record of implementing programs with the support of state soybean organizations, the United Soybean Board and the Department of Agriculture.

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