The U.S. Cotton Trust Protocol is designed to bring quantifiable and verifiable goals and measurements to the key sustainability metrics of U.S. cotton production. The good news is more growers took part during the 2021-2022 crop year than did during the program’s pilot. The initiative’s new vision is to set a new standard in sustainable cotton production where full transparency is the reality and continuous improvement in reducing the environmental footprint is the central goal. “During our second year, we doubled the number of U.S. cotton growers in the program with an estimated 1.1 million cotton acres enrolled,” says Dr. Gary Adams, president of the Cotton Trust Protocol. Virtually all of the top 100 global brands created lists of sustainable raw materials and publicly stated their sourcing will come from these lists over the next 5-10 years. The Trust Protocol was designed to meet and exceed the rigorous criteria for the lists.