The National Pork Producers Council announced the culmination of a strategic planning and repositioning effort that will help shape the future of the next generation of pork producers. Under the direction of new leadership, NPPC unveiled a new brand identity to symbolize the organization’s transformation and focus on driving growth in the U.S. pork industry. With the food-production landscape changing and increasing complexity of issues facing U.S. pork producers, a task force of industry leaders developed a five-year strategic plan to ensure focus on the top priorities of NPPC stakeholders. “It’s never been more important to plan for our future,” says NPPC CEO Bryan Humphries. “The task force identified trade, foreign animal disease, labor, and preserving producers’ freedom to operate as priority advocacy issues for NPPC.” The new logo reinforces NPPC’s mission as the unified global voice for the U.S. pork industry in Washington, D.C., across the country, and in the global marketplace.