HomeAg NewsGeneral Mills, Grocery Giant Partnering on Regenerative Ag Project

General Mills, Grocery Giant Partnering on Regenerative Ag Project

The owner of East Coast grocery chains Food Lion, Giant Food and Stop & Shop is investing alongside General Mills to expand regenerative agriculture for key ingredients such as wheat and oats in an effort to reduce emissions across their shared value chain.

Agriculture Dive reports Ahold Delhaize USA and the Minneapolis-based maker of Cheerios and Betty Crocker products plan to co-invest in farms adopting regenerative agriculture practices, such as cover cropping and nutrient management techniques. No financial specifics were disclosed. The collaboration is focused on geographic growing regions where key ingredients like wheat and oats are sourced.

The partnership is set to advance regenerative practices on more than 70,000 acres of farmland in Kansas and Canada’s Saskatchewan province by the end of 2025. This is Ahold Delhaize USA’s second foray into regenerative agriculture this year, following a pilot with Kellanova over the summer that supported the adoption of sustainable practices on North Carolina farms that grow wheat used to make Cheez-It crackers.

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