Friday, June 14, 2024
HomeJesse's CommentaryVIDEO: Sustainable Ag Goals Rooted in Reality

VIDEO: Sustainable Ag Goals Rooted in Reality

Consumers are demanding more sustainably produced foods and agricultural products. As a result, there’s been an influx of so-called solutions that have entered the marketplace. Unfortunately, when farmers aren’t involved in the process, many of these innovations fall short of their true environmental and economic potential.

Nico Reinoso, SVP of Global Development, INTENT, joins Jesse Allen to discuss why working with farmers to understand their unique perspectives, challenges and aspirations to co-create solutions can help ensure that sustainability efforts are not only effective but sustainable long-term.

You can also learn more online at https://www.intent.ag.

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